The cloud storage wave gets bigger with Google
At the Ignition Partners event in Seattle yesterday, I asked Om Malik what he thought happens to the storage business in this cloud transition. Om’s response was that the $50 billion of gross margin in enterprise storage is ripe for disruption with the transition to Amazon and Azure. He added that storage will move from the capex towards the opex model and predicted that the major incumbent storage vendors will need to enter the market with their own storage services soon (the next 12 months). What Om has summarized so succinctly will have a profound impact on the storage business.
It is also interesting to see the independent verification of the trend that we’ve seen in the last 3 months with a range of Fortune 1000 enterprises across verticals like retail, oil & gas, manufacturing, services, consumer goods, healthcare and banking as well as government customers who have done their first deployments on public clouds using StorSimple.
Continuing the development of our ecosystem, we announce our integration with Google Cloud Storage and welcome Google’s new lower cloud storage pricing. Our integration with Google enables customers to get bring the economics of Google Apps to their enterprise storage needs.